Jobs Similar to Market Research Analysts and Marketing Specialists
Also called: Market Research Analysts
The careers below use the most similar skills, knowledge and work activities to market research analysts and marketing specialists, according to O*NET 31.0. The closest are Search Marketing Strategists, Management Analysts and Business Intelligence Analysts.
Market Research Analysts and Marketing Specialists: $78,760 median pay · usual preparation: Bachelor's degree.
Updated October 2026 · Data: O*NET 31.0 and BLS OEWS May 2025 · How we match careers
The 20 most similar careers
| # | Career | Similarity | Median pay (vs. Market Research Analysts and Marketing Specialists) | Usual preparation |
|---|---|---|---|---|
| 1 | Search Marketing StrategistsSame group | 85% | $78,760Broader BLS group · not compared | Bachelor's degree |
| 2 | Management AnalystsSame group | 83% | $101,860+29% | Bachelor's degree |
| 3 | Business Intelligence Analysts | 82% | $120,230Broader BLS group · not compared | Bachelor's degree |
| 4 | Investment Fund Managers | 82% | $166,570Broader BLS group · not compared | Graduate degree |
| 5 | Survey Researchers | 81% | $69,460−12% | Graduate degree |
| 6 | Securities, Commodities, and Financial Services Sales Agents | 80% | $78,6600% | Bachelor's degree |
| 7 | Insurance Underwriters | 80% | $81,370+3% | Bachelor's degree |
| 8 | Marketing Managers | 80% | $166,790+112% | Bachelor's degree |
| 9 | Personal Financial Advisors | 80% | $105,070+33% | Bachelor's degree |
| 10 | Fundraising Managers | 79% | $125,470+59% | Bachelor's degree |
| 11 | Lawyers | 78% | $159,670+103% | Graduate degree |
| 12 | Compensation, Benefits, and Job Analysis SpecialistsSame group | 78% | $78,210−1% | Bachelor's degree |
| 13 | Business Continuity PlannersSame group | 78% | $83,050Broader BLS group · not compared | Bachelor's degree |
| 14 | Public Relations Managers | 78% | $146,910+87% | Bachelor's degree |
| 15 | Project Management SpecialistsSame group | 78% | $102,320+30% | Bachelor's degree |
| 16 | Credit Analysts | 77% | $83,510+6% | Bachelor's degree |
| 17 | Economists | 77% | $124,720+58% | Graduate degree |
| 18 | Advertising and Promotions Managers | 77% | $133,660+70% | Bachelor's degree |
| 19 | Industrial-Organizational Psychologists | 77% | $193,950+146% | Graduate degree |
| 20 | Loan Officers | 77% | $76,690−3% | Bachelor's degree |
- 1Search Marketing Strategists
85% similar · $78,760 (broader group) · Bachelor's degree · Same group
- 2Management Analysts
83% similar · $101,860 (+29%) · Bachelor's degree · Same group
- 3Business Intelligence Analysts
82% similar · $120,230 (broader group) · Bachelor's degree
- 4Investment Fund Managers
82% similar · $166,570 (broader group) · Graduate degree
- 5Survey Researchers
81% similar · $69,460 (−12%) · Graduate degree
- 6Securities, Commodities, and Financial Services Sales Agents
80% similar · $78,660 (0%) · Bachelor's degree
- 7Insurance Underwriters
80% similar · $81,370 (+3%) · Bachelor's degree
- 8Marketing Managers
80% similar · $166,790 (+112%) · Bachelor's degree
- 9Personal Financial Advisors
80% similar · $105,070 (+33%) · Bachelor's degree
- 10Fundraising Managers
79% similar · $125,470 (+59%) · Bachelor's degree
- 11Lawyers
78% similar · $159,670 (+103%) · Graduate degree
- 12Compensation, Benefits, and Job Analysis Specialists
78% similar · $78,210 (−1%) · Bachelor's degree · Same group
- 13Business Continuity Planners
78% similar · $83,050 (broader group) · Bachelor's degree · Same group
- 14Public Relations Managers
78% similar · $146,910 (+87%) · Bachelor's degree
- 15Project Management Specialists
78% similar · $102,320 (+30%) · Bachelor's degree · Same group
- 16Credit Analysts
77% similar · $83,510 (+6%) · Bachelor's degree
- 17Economists
77% similar · $124,720 (+58%) · Graduate degree
- 18Advertising and Promotions Managers
77% similar · $133,660 (+70%) · Bachelor's degree
- 19Industrial-Organizational Psychologists
77% similar · $193,950 (+146%) · Graduate degree
- 20Loan Officers
77% similar · $76,690 (−3%) · Bachelor's degree
Similarity: weighted correlation of O*NET 31.0 transferable skills (35%), knowledge (25%), work activities (15%) and interests (15%). Pay and schooling do not change it. Pay change compares BLS May 2025 national medians; careers with only a broader BLS group wage are not compared. “Same group”: the same BLS occupation group (SOC minor group). Methodology
Similar jobs that pay more
Only careers that usually need no more preparation than market research analysts and marketing specialists.
- Marketing Managers80% similar · $166,790 (+112%)
- Public Relations Managers78% similar · $146,910 (+87%)
- Advertising and Promotions Managers77% similar · $133,660 (+70%)
- Fundraising Managers79% similar · $125,470 (+59%)
- Personal Financial Advisors80% similar · $105,070 (+33%)
- Project Management Specialists78% similar · $102,320 (+30%)
Thinking of a career change?
Similar is not the same as a good next step. Our career-change list for market research analysts and marketing specialists also weighs pay drops and extra schooling, and puts jobs outside the field first.
Jobs for former market research analysts and marketing specialists →
Jobs that can lead here
Careers where market research analysts and marketing specialists is one of the best career-change matches (match score in brackets).
- Business Intelligence Analysts (92)
- Public Relations Specialists (87)
- Survey Researchers (85)
- Securities, Commodities, and Financial Services Sales Agents (84)
- Investment Fund Managers (83)
- Advertising Sales Agents (80)
- Insurance Underwriters (80)
- Credit Analysts (77)
- Document Management Specialists (76)
- Financial Quantitative Analysts (75)
Questions about jobs like market research analysts and marketing specialists
What jobs are most similar to market research analysts and marketing specialists?
By O*NET 31.0 data, the closest are Search Marketing Strategists (85% similar), Management Analysts (83% similar), Business Intelligence Analysts (82% similar), Investment Fund Managers (82% similar) and Survey Researchers (81% similar).
Which jobs like market research analysts and marketing specialists pay more?
Among the 20 most similar careers, Industrial-Organizational Psychologists ($193,950, +146%; usually a graduate degree), Marketing Managers ($166,790, +112%; usually a bachelor's degree) and Lawyers ($159,670, +103%; usually a graduate degree) have the highest BLS median pay compared with market research analysts and marketing specialists ($78,760). Without more preparation than market research analysts and marketing specialists usually need: Marketing Managers, Public Relations Managers and Advertising and Promotions Managers.
How is the similarity percentage worked out?
We compare how important each transferable skill, knowledge area, work activity and interest area is in both jobs (O*NET 31.0 ratings) with a weighted correlation. 100% would mean the same profile. Unlike our career-change matches, pay and extra schooling do not lower the similarity on this page.