Market Research Analysts and Marketing Specialists Salary by State
Also called: Market Research Analysts
The national median pay for market research analysts and marketing specialists is $78,760 a year. By state, it ranges from $52,340 in West Virginia to $101,810 in Massachusetts.
Updated October 2026 · Data: BLS OEWS May 2025 · How we match careers
U.S. pay range
- Lowest 10%
- $43,390
- 25th percentile
- $58,350
- Median
- $78,760
- 75th percentile
- $108,310
- Top 10%
- $155,480
Annual pay, all U.S. workers in this job. About 899,580 jobs.
Median pay in 50 states and DC
| # | State | Median | vs. U.S. | Lowest 10% | Top 10% | Jobs |
|---|---|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | +29% | $58,090 | $166,970 | 39,710 |
| 2 | Delaware | $101,270 | +29% | $51,480 | $165,840 | 3,570 |
| 3 | New York | $98,580 | +25% | $56,070 | $165,920 | 80,500 |
| 4 | District of Columbia | $98,090 | +25% | $59,340 | $176,240 | 6,340 |
| 5 | Washington | $95,120 | +21% | $52,000 | $174,040 | 24,460 |
| 6 | California | $94,700 | +20% | $48,440 | $181,600 | 119,070 |
| 7 | Colorado | $93,050 | +18% | $48,900 | $165,190 | 27,880 |
| 8 | New Jersey | $88,190 | +12% | $49,900 | $145,010 | 22,990 |
| 9 | Minnesota | $87,510 | +11% | $50,400 | $143,180 | 21,280 |
| 10 | Rhode Island | $86,240 | +9% | $49,020 | $129,540 | 3,210 |
| 11 | Oregon | $79,150 | 0% | $48,060 | $151,800 | 11,310 |
| 12 | Illinois | $79,120 | 0% | $46,970 | $139,110 | 40,560 |
| 13 | North Carolina | $78,410 | 0% | $43,780 | $155,670 | 30,700 |
| 14 | Connecticut | $77,740 | −1% | $46,280 | $138,980 | 9,930 |
| 15 | Virginia | $76,980 | −2% | $40,100 | $153,300 | 25,610 |
| 16 | Maryland | $76,370 | −3% | $41,600 | $145,600 | 13,570 |
| 17 | Georgia | $75,850 | −4% | $37,700 | $148,910 | 27,810 |
| 18 | Florida | $75,450 | −4% | $38,830 | $130,570 | 60,770 |
| 19 | Vermont | $74,880 | −5% | $50,700 | $110,230 | 860 |
| 20 | Ohio | $72,790 | −8% | $39,860 | $129,270 | 27,370 |
| 21 | Texas | $72,520 | −8% | $37,640 | $135,710 | 63,350 |
| 22 | Maine | $71,980 | −9% | $43,310 | $127,200 | 2,390 |
| 23 | Arizona | $71,940 | −9% | $41,110 | $136,430 | 15,850 |
| 24 | Nevada | $71,840 | −9% | $37,020 | $123,130 | 5,780 |
| 25 | Kansas | $70,430 | −11% | $38,540 | $128,650 | 8,090 |
| 26 | Missouri | $70,140 | −11% | $37,970 | $129,140 | 14,890 |
| 27 | Tennessee | $69,790 | −11% | $39,480 | $134,740 | 13,040 |
| 28 | South Carolina | $69,440 | −12% | $39,950 | $153,090 | 11,920 |
| 29 | Pennsylvania | $68,760 | −13% | $34,160 | $128,810 | 31,040 |
| 30 | Montana | $68,080 | −14% | $40,450 | $105,320 | 1,460 |
| 31 | Michigan | $66,780 | −15% | $40,930 | $127,190 | 24,220 |
| 32 | Alaska | $66,710 | −15% | $44,320 | $99,990 | 570 |
| 33 | Iowa | $66,390 | −16% | $40,160 | $122,120 | 8,880 |
| 34 | Arkansas | $65,430 | −17% | $34,560 | $136,310 | 6,250 |
| 35 | Wisconsin | $64,800 | −18% | $42,640 | $117,910 | 15,600 |
| 36 | New Hampshire | $64,570 | −18% | $46,660 | $136,640 | 4,200 |
| 37 | Indiana | $63,700 | −19% | $39,740 | $117,640 | 14,400 |
| 38 | South Dakota | $63,490 | −19% | $47,000 | $124,380 | 1,530 |
| 39 | Utah | $62,630 | −20% | $38,380 | $120,410 | 14,510 |
| 40 | New Mexico | $61,950 | −21% | $41,600 | $98,060 | 1,610 |
| 41 | Oklahoma | $61,940 | −21% | $33,890 | $114,010 | 6,620 |
| 42 | North Dakota | $61,580 | −22% | $39,480 | $102,950 | 1,550 |
| 43 | Kentucky | $61,480 | −22% | $37,970 | $103,300 | 6,290 |
| 44 | Wyoming | $60,990 | −23% | $34,360 | $112,150 | 850 |
| 45 | Idaho | $60,970 | −23% | $36,800 | $127,660 | 3,780 |
| 46 | Nebraska | $60,000 | −24% | $37,080 | $99,990 | 3,780 |
| 47 | Louisiana | $59,690 | −24% | $32,130 | $111,550 | 5,360 |
| 48 | Alabama | $59,530 | −24% | $36,100 | $114,010 | 8,390 |
| 49 | Hawaii | $59,390 | −25% | $29,120 | $104,610 | 1,610 |
| 50 | Mississippi | $56,640 | −28% | $30,780 | $95,240 | 2,620 |
| 51 | West Virginia | $52,340 | −34% | $34,160 | $93,430 | 1,650 |
BLS OEWS May 2025 state estimates. States without published data are not listed. “Not published”: BLS withheld the value or it is above the highest amount BLS publishes. Pay is not adjusted for living costs.
Market Research Analysts and Marketing Specialists salary questions
Which state pays market research analysts and marketing specialists the most?
Massachusetts, with a median of $101,810 a year (+29% vs. the national median of $78,760). BLS May 2025.
Which state pays market research analysts and marketing specialists the least?
West Virginia, with a median of $52,340 a year (−34% vs. national).
Where do most market research analysts and marketing specialists work?
California has the most jobs, about 119,070, with a median of $94,700.
Does a higher salary mean more money left over?
Not always. These are pay figures only. Living costs, taxes and housing differ a lot between states, and this page does not adjust for them.