Market Research Analysts and Marketing Specialists Salary in California
Also called: Market Research Analysts
Market Research Analysts and Marketing Specialists in California earn a median of $94,700 a year, +20% compared with the U.S. median.
Updated October 2026 · Data: BLS OEWS May 2025 · How we match careers
- Median pay
- $94,700
- vs. U.S. median
- +20% ($78,760)
- Rank among states
- 6 of 51
- Jobs in the state
- 119,070
Pay range in California
The lowest-paid 10% earn under $48,440; the top 10% earn over $181,600. Nationally the range is $43,390 to $155,480.
States ranked near California
Similar jobs in California
- Search Marketing Strategists$94,700 median in California (broader BLS group)
- Management Analysts$101,460 median in California
- Business Intelligence Analysts$141,590 median in California (broader BLS group)
- Investment Fund Managers$180,770 median in California (broader BLS group)
- Survey Researchers$83,520 median in California
- Securities, Commodities, and Financial Services Sales Agents$79,730 median in California
Market Research Analysts and Marketing Specialists pay in California
How much do market research analysts and marketing specialists make in California?
The median is $94,700 a year. The lowest-paid 10% earn under $48,440 and the top 10% earn over $181,600. BLS OEWS May 2025.
Is California a good state for market research analysts and marketing specialists?
On pay alone it ranks 6 of 51 (+20% vs. the national median of $78,760). Living costs are not included.