Marketing Managers Salary by State
The national median pay for marketing managers is $166,790 a year. By state, it ranges from $98,750 in West Virginia to $212,020 in Massachusetts.
Updated October 2026 · Data: BLS OEWS May 2025 · How we match careers
U.S. pay range
- Lowest 10%
- $90,260
- 25th percentile
- $123,020
- Median
- $166,790
- 75th percentile
- $216,410
- Top 10%
- $293,610
Annual pay, all U.S. workers in this job. About 395,240 jobs.
Median pay in 47 states and DC
| # | State | Median | vs. U.S. | Lowest 10% | Top 10% | Jobs |
|---|---|---|---|---|---|---|
| 1 | Massachusetts | $212,020 | +27% | $122,350 | $310,510 | 14,270 |
| 2 | California | $193,620 | +16% | $104,370 | $326,400 | 54,660 |
| 3 | Virginia | $187,820 | +13% | $107,710 | $292,430 | 6,890 |
| 4 | Colorado | $182,730 | +10% | $121,560 | $289,870 | 6,010 |
| 5 | New York | $181,200 | +9% | $104,140 | $324,310 | 54,000 |
| 6 | New Jersey | $180,040 | +8% | $126,760 | $298,870 | 13,510 |
| 7 | District of Columbia | $177,170 | +6% | $107,400 | $291,740 | 3,470 |
| 8 | Minnesota | $173,300 | +4% | $103,160 | $303,350 | 8,500 |
| 9 | Washington | $172,270 | +3% | $98,220 | $293,590 | 8,880 |
| 10 | Connecticut | $169,240 | +1% | $101,330 | $283,930 | 5,800 |
| 11 | South Dakota | $167,750 | +1% | $101,350 | $233,820 | 220 |
| 12 | Montana | $165,580 | −1% | $90,670 | $212,760 | Not published |
| 13 | North Carolina | $165,480 | −1% | $96,760 | $274,100 | 10,790 |
| 14 | Illinois | $162,860 | −2% | $95,990 | $276,340 | 21,140 |
| 15 | Wyoming | $161,580 | −3% | $96,690 | $220,380 | 100 |
| 16 | Oregon | $161,560 | −3% | $93,220 | $280,020 | 4,960 |
| 17 | Georgia | $160,760 | −4% | $94,390 | $277,180 | 8,510 |
| 18 | Kansas | $154,510 | −7% | $97,870 | $243,790 | 1,570 |
| 19 | Maryland | $154,160 | −8% | $82,830 | $256,260 | 6,510 |
| 20 | Pennsylvania | $150,810 | −10% | $76,990 | $246,320 | 13,840 |
| 21 | Texas | $147,880 | −11% | $81,820 | $259,200 | 44,680 |
| 22 | South Carolina | $143,290 | −14% | $79,870 | $275,430 | 3,760 |
| 23 | New Hampshire | $143,280 | −14% | $96,990 | $229,920 | 1,460 |
| 24 | Florida | $142,620 | −14% | $78,250 | $261,310 | 24,820 |
| 25 | Idaho | $142,090 | −15% | $76,690 | $251,590 | 1,320 |
| 26 | Utah | $139,830 | −16% | $79,400 | $229,240 | 6,100 |
| 27 | Michigan | $138,510 | −17% | $80,260 | $222,910 | 6,620 |
| 28 | Arkansas | $136,520 | −18% | $67,340 | $223,680 | 1,860 |
| 29 | Indiana | $136,260 | −18% | $82,380 | $233,460 | 3,350 |
| 30 | Maine | $135,380 | −19% | $92,710 | $232,310 | 1,320 |
| 31 | Wisconsin | $133,600 | −20% | $83,990 | $211,990 | 4,890 |
| 32 | Ohio | $132,330 | −21% | $77,490 | $224,990 | 10,620 |
| 33 | Arizona | $132,220 | −21% | $86,010 | $225,150 | 4,870 |
| 34 | Tennessee | $131,990 | −21% | $78,790 | $222,680 | 7,730 |
| 35 | Iowa | $131,120 | −21% | $80,160 | $203,180 | 2,210 |
| 36 | Missouri | $130,550 | −22% | $76,160 | $226,700 | 6,550 |
| 37 | Kentucky | $128,930 | −23% | $77,340 | $204,550 | 1,930 |
| 38 | Oklahoma | $126,920 | −24% | $69,990 | $210,760 | 1,420 |
| 39 | North Dakota | $125,580 | −25% | $78,340 | $198,340 | 180 |
| 40 | New Mexico | $122,980 | −26% | $77,540 | $204,770 | 800 |
| 41 | Louisiana | $120,650 | −28% | $72,800 | $208,180 | 940 |
| 42 | Alabama | $120,160 | −28% | $70,790 | $225,300 | 1,540 |
| 43 | Hawaii | $117,770 | −29% | $68,610 | $218,210 | 570 |
| 44 | Alaska | $116,270 | −30% | $79,640 | $196,800 | 240 |
| 45 | Nebraska | $110,570 | −34% | $74,510 | $194,650 | 1,910 |
| 46 | Nevada | $107,550 | −36% | $66,660 | $221,890 | 3,430 |
| 47 | Mississippi | $100,940 | −39% | $61,790 | $209,090 | 770 |
| 48 | West Virginia | $98,750 | −41% | $70,970 | $194,200 | 300 |
BLS OEWS May 2025 state estimates. States without published data are not listed. “Not published”: BLS withheld the value or it is above the highest amount BLS publishes. Pay is not adjusted for living costs.
Marketing Managers salary questions
Which state pays marketing managers the most?
Massachusetts, with a median of $212,020 a year (+27% vs. the national median of $166,790). BLS May 2025.
Which state pays marketing managers the least?
West Virginia, with a median of $98,750 a year (−41% vs. national).
Where do most marketing managers work?
California has the most jobs, about 54,660, with a median of $193,620.
Does a higher salary mean more money left over?
Not always. These are pay figures only. Living costs, taxes and housing differ a lot between states, and this page does not adjust for them.