Search Marketing Strategists Salary by State
The national median pay for search marketing strategists is $78,760 a year. By state, it ranges from $52,340 in West Virginia to $101,810 in Massachusetts. These figures are for the broader BLS group “Market Research Analysts and Marketing Specialists”.
Updated October 2026 · Data: BLS OEWS May 2025 · How we match careers
U.S. pay range
- Lowest 10%
- $43,390
- 25th percentile
- $58,350
- Median
- $78,760
- 75th percentile
- $108,310
- Top 10%
- $155,480
Annual pay, all U.S. workers in this job (broader BLS group “Market Research Analysts and Marketing Specialists”). About 899,580 jobs.
Median pay in 50 states and DC
| # | State | Median | vs. U.S. | Lowest 10% | Top 10% | Jobs |
|---|---|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | +29% | $58,090 | $166,970 | 39,710 |
| 2 | Delaware | $101,270 | +29% | $51,480 | $165,840 | 3,570 |
| 3 | New York | $98,580 | +25% | $56,070 | $165,920 | 80,500 |
| 4 | District of Columbia | $98,090 | +25% | $59,340 | $176,240 | 6,340 |
| 5 | Washington | $95,120 | +21% | $52,000 | $174,040 | 24,460 |
| 6 | California | $94,700 | +20% | $48,440 | $181,600 | 119,070 |
| 7 | Colorado | $93,050 | +18% | $48,900 | $165,190 | 27,880 |
| 8 | New Jersey | $88,190 | +12% | $49,900 | $145,010 | 22,990 |
| 9 | Minnesota | $87,510 | +11% | $50,400 | $143,180 | 21,280 |
| 10 | Rhode Island | $86,240 | +9% | $49,020 | $129,540 | 3,210 |
| 11 | Oregon | $79,150 | 0% | $48,060 | $151,800 | 11,310 |
| 12 | Illinois | $79,120 | 0% | $46,970 | $139,110 | 40,560 |
| 13 | North Carolina | $78,410 | 0% | $43,780 | $155,670 | 30,700 |
| 14 | Connecticut | $77,740 | −1% | $46,280 | $138,980 | 9,930 |
| 15 | Virginia | $76,980 | −2% | $40,100 | $153,300 | 25,610 |
| 16 | Maryland | $76,370 | −3% | $41,600 | $145,600 | 13,570 |
| 17 | Georgia | $75,850 | −4% | $37,700 | $148,910 | 27,810 |
| 18 | Florida | $75,450 | −4% | $38,830 | $130,570 | 60,770 |
| 19 | Vermont | $74,880 | −5% | $50,700 | $110,230 | 860 |
| 20 | Ohio | $72,790 | −8% | $39,860 | $129,270 | 27,370 |
| 21 | Texas | $72,520 | −8% | $37,640 | $135,710 | 63,350 |
| 22 | Maine | $71,980 | −9% | $43,310 | $127,200 | 2,390 |
| 23 | Arizona | $71,940 | −9% | $41,110 | $136,430 | 15,850 |
| 24 | Nevada | $71,840 | −9% | $37,020 | $123,130 | 5,780 |
| 25 | Kansas | $70,430 | −11% | $38,540 | $128,650 | 8,090 |
| 26 | Missouri | $70,140 | −11% | $37,970 | $129,140 | 14,890 |
| 27 | Tennessee | $69,790 | −11% | $39,480 | $134,740 | 13,040 |
| 28 | South Carolina | $69,440 | −12% | $39,950 | $153,090 | 11,920 |
| 29 | Pennsylvania | $68,760 | −13% | $34,160 | $128,810 | 31,040 |
| 30 | Montana | $68,080 | −14% | $40,450 | $105,320 | 1,460 |
| 31 | Michigan | $66,780 | −15% | $40,930 | $127,190 | 24,220 |
| 32 | Alaska | $66,710 | −15% | $44,320 | $99,990 | 570 |
| 33 | Iowa | $66,390 | −16% | $40,160 | $122,120 | 8,880 |
| 34 | Arkansas | $65,430 | −17% | $34,560 | $136,310 | 6,250 |
| 35 | Wisconsin | $64,800 | −18% | $42,640 | $117,910 | 15,600 |
| 36 | New Hampshire | $64,570 | −18% | $46,660 | $136,640 | 4,200 |
| 37 | Indiana | $63,700 | −19% | $39,740 | $117,640 | 14,400 |
| 38 | South Dakota | $63,490 | −19% | $47,000 | $124,380 | 1,530 |
| 39 | Utah | $62,630 | −20% | $38,380 | $120,410 | 14,510 |
| 40 | New Mexico | $61,950 | −21% | $41,600 | $98,060 | 1,610 |
| 41 | Oklahoma | $61,940 | −21% | $33,890 | $114,010 | 6,620 |
| 42 | North Dakota | $61,580 | −22% | $39,480 | $102,950 | 1,550 |
| 43 | Kentucky | $61,480 | −22% | $37,970 | $103,300 | 6,290 |
| 44 | Wyoming | $60,990 | −23% | $34,360 | $112,150 | 850 |
| 45 | Idaho | $60,970 | −23% | $36,800 | $127,660 | 3,780 |
| 46 | Nebraska | $60,000 | −24% | $37,080 | $99,990 | 3,780 |
| 47 | Louisiana | $59,690 | −24% | $32,130 | $111,550 | 5,360 |
| 48 | Alabama | $59,530 | −24% | $36,100 | $114,010 | 8,390 |
| 49 | Hawaii | $59,390 | −25% | $29,120 | $104,610 | 1,610 |
| 50 | Mississippi | $56,640 | −28% | $30,780 | $95,240 | 2,620 |
| 51 | West Virginia | $52,340 | −34% | $34,160 | $93,430 | 1,650 |
BLS OEWS May 2025 state estimates for the broader group “Market Research Analysts and Marketing Specialists”. States without published data are not listed. “Not published”: BLS withheld the value or it is above the highest amount BLS publishes. Pay is not adjusted for living costs.
Search Marketing Strategists salary questions
Which state pays search marketing strategists the most?
Massachusetts, with a median of $101,810 a year (+29% vs. the national median of $78,760). BLS May 2025.
Which state pays search marketing strategists the least?
West Virginia, with a median of $52,340 a year (−34% vs. national).
Where do most search marketing strategists work?
California has the most jobs, about 119,070, with a median of $94,700.
Does a higher salary mean more money left over?
Not always. These are pay figures only. Living costs, taxes and housing differ a lot between states, and this page does not adjust for them.