Online Merchants Salary by State
The national median pay for online merchants is $83,050 a year. By state, it ranges from $61,240 in Arkansas to $108,160 in District of Columbia. These figures are for the broader BLS group “Business Operations Specialists, All Other”.
Updated October 2026 · Data: BLS OEWS May 2025 · How we match careers
U.S. pay range
- Lowest 10%
- $47,880
- 25th percentile
- $62,640
- Median
- $83,050
- 75th percentile
- $114,010
- Top 10%
- $150,010
Annual pay, all U.S. workers in this job (broader BLS group “Business Operations Specialists, All Other”). About 1,087,090 jobs.
Median pay in 50 states and DC
| # | State | Median | vs. U.S. | Lowest 10% | Top 10% | Jobs |
|---|---|---|---|---|---|---|
| 1 | District of Columbia | $108,160 | +30% | $64,110 | $194,420 | 37,790 |
| 2 | Maryland | $101,500 | +22% | $58,240 | $162,680 | 39,820 |
| 3 | Washington | $100,360 | +21% | $63,360 | $166,820 | 51,650 |
| 4 | Alabama | $100,240 | +21% | $61,110 | $164,280 | 6,990 |
| 5 | Delaware | $95,040 | +14% | $56,970 | $172,850 | 1,600 |
| 6 | Alaska | $94,740 | +14% | $66,780 | $133,470 | 2,020 |
| 7 | Oklahoma | $93,640 | +13% | $61,110 | $136,990 | 5,700 |
| 8 | Massachusetts | $93,270 | +12% | $55,550 | $147,200 | 17,910 |
| 9 | Hawaii | $92,620 | +12% | $52,900 | $133,860 | 4,030 |
| 10 | Colorado | $92,520 | +11% | $55,850 | $153,830 | 45,670 |
| 11 | New Jersey | $91,060 | +10% | $53,300 | $151,170 | 34,210 |
| 12 | Rhode Island | $88,130 | +6% | $51,850 | $140,610 | 2,240 |
| 13 | California | $87,570 | +5% | $46,410 | $169,160 | 155,000 |
| 14 | Connecticut | $85,530 | +3% | $55,630 | $141,520 | 5,630 |
| 15 | South Dakota | $85,340 | +3% | $61,110 | $129,960 | 940 |
| 16 | Virginia | $85,200 | +3% | $46,650 | $156,750 | 45,160 |
| 17 | New Hampshire | $83,740 | +1% | $45,810 | $135,450 | 1,920 |
| 18 | New York | $83,450 | 0% | $45,960 | $144,870 | 28,790 |
| 19 | Kansas | $83,350 | 0% | $49,410 | $134,950 | 9,810 |
| 20 | Arizona | $83,280 | 0% | $53,330 | $140,160 | 12,210 |
| 21 | Illinois | $82,070 | −1% | $46,360 | $137,100 | 32,940 |
| 22 | Michigan | $81,810 | −1% | $50,180 | $131,730 | 20,940 |
| 23 | Texas | $80,820 | −3% | $47,310 | $135,450 | 104,270 |
| 24 | Pennsylvania | $80,590 | −3% | $48,280 | $138,710 | 27,250 |
| 25 | North Dakota | $80,500 | −3% | $51,870 | $131,620 | 1,810 |
| 26 | Iowa | $80,470 | −3% | $49,770 | $134,200 | 9,900 |
| 27 | Missouri | $80,420 | −3% | $49,150 | $135,030 | 15,770 |
| 28 | North Carolina | $80,230 | −3% | $48,370 | $139,030 | 41,180 |
| 29 | Utah | $80,190 | −3% | $43,110 | $129,960 | Not published |
| 30 | Florida | $79,650 | −4% | $43,710 | $150,090 | 66,230 |
| 31 | Ohio | $79,350 | −4% | $46,560 | $132,720 | 31,690 |
| 32 | South Carolina | $79,110 | −5% | $48,310 | $142,680 | 8,910 |
| 33 | New Mexico | $79,100 | −5% | $48,860 | $130,200 | 8,450 |
| 34 | Indiana | $79,030 | −5% | $47,790 | $132,470 | 6,290 |
| 35 | Maine | $78,830 | −5% | $51,360 | $120,430 | 4,230 |
| 36 | Tennessee | $78,690 | −5% | $45,880 | $146,850 | 11,790 |
| 37 | Georgia | $78,410 | −6% | $43,860 | $153,100 | 67,450 |
| 38 | Nebraska | $77,980 | −6% | $40,310 | $127,650 | 2,540 |
| 39 | Minnesota | $77,820 | −6% | $50,890 | $133,910 | 16,410 |
| 40 | Oregon | $77,170 | −7% | $50,250 | $128,210 | 14,920 |
| 41 | Mississippi | $76,980 | −7% | $46,790 | $125,590 | 4,130 |
| 42 | Idaho | $76,400 | −8% | $50,740 | $122,890 | 2,740 |
| 43 | Montana | $74,990 | −10% | $49,870 | $109,300 | 4,760 |
| 44 | Kentucky | $74,690 | −10% | $51,450 | $119,430 | 5,870 |
| 45 | Wyoming | $74,060 | −11% | $51,260 | $126,440 | 1,770 |
| 46 | Vermont | $71,710 | −14% | $51,100 | $114,690 | 2,440 |
| 47 | West Virginia | $69,240 | −17% | $41,410 | $125,050 | 4,070 |
| 48 | Wisconsin | $67,370 | −19% | $33,280 | $108,150 | 12,210 |
| 49 | Nevada | $67,330 | −19% | $37,430 | $125,180 | 9,140 |
| 50 | Louisiana | $63,220 | −24% | $37,150 | $116,060 | 17,010 |
| 51 | Arkansas | $61,240 | −26% | $37,390 | $115,500 | 8,200 |
BLS OEWS May 2025 state estimates for the broader group “Business Operations Specialists, All Other”. States without published data are not listed. “Not published”: BLS withheld the value or it is above the highest amount BLS publishes. Pay is not adjusted for living costs.
Online Merchants salary questions
Which state pays online merchants the most?
District of Columbia, with a median of $108,160 a year (+30% vs. the national median of $83,050). BLS May 2025.
Which state pays online merchants the least?
Arkansas, with a median of $61,240 a year (−26% vs. national).
Where do most online merchants work?
California has the most jobs, about 155,000, with a median of $87,570.
Does a higher salary mean more money left over?
Not always. These are pay figures only. Living costs, taxes and housing differ a lot between states, and this page does not adjust for them.